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product design, branding 

Client: Ikea (fictional)

Project: Not For Kids

The Not For Kids series is a fictional collaboration with Ikea that explores the possibilities of gamification within your home. For this project I reimagined a family classic, Twister, and updated it with a mod design made for adults.

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The custom rug is a working Twister board, complete with a paperweight set of dice you can use to play, no spinner required. I made the rug with 100% natural wool fiber, ensuring it too can become a living room staple.

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