Project: Bound for Better

A project for the D&AD awards for Heineken that took home silver. Bound for Better is a community activation in London geared around a brand-led recycling initiative to address bottle waste for the company. For the campaign Heineken paired up with glassblowers to spark conversation around the iconic green bottle. This project comes complete with a mircrosite for the events and an app where users can make their own green glass creations.